Bibliography

Planet dance – an introduction to contemporary dance

The Experience Economy. Work is Theater & Every Business a Stage
Joseph Pine II James H. Gilmore, 1999

Pearls Before Breakfast: Can one of the nation’s great musicians cut through the fog of a D.C. rush hour? Let’s find out.
Gene Weingarten, 8 April 2007, The Washington Post (online),

Scientific Advertising
2008, Claude C. Hopkins, Carl Galetti, Phoenix, AZ

Advertising – 1759
Samuel Johnson, 2 August 2009

Ogilvy on Advertising
1st Vintage Books ed edition (March 12, 1985)

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
Luke Sullivan, 2016, John Wiley & Sons, New Jersey.

5 Whys
+ easy examples on this website

SMART Goals

We stopped telling audiences about shows, and bookings are booming
15 February 2017, Matthew Eames, The Stage

Think dance isn't for you? No wonder with titles like these
Lyndsey Winship, The Guardian, Thursday 2 February 2017

"Don't Quote Deleuze": How to Write a Good Artist Statement
Loney Abrams, March 15, 2017

The Art of Relevance
Nina Simon, 2016, Museum 2.0

De taal van de toeschouwer (‘The language of the spectator’ – only available in Dutch)
2017, Tobias Kokkelmans, Marieke Dijkwel, Simone van Hulst

www.itstartswithaconversation.org

www.engageaudiences.eu