You may see by now why we underlined the importance of knowing which values you work from and why we implied that looking at our modes of communication might affect our modes of operation. If not, this might be a good moment to address the fact that we all, dance professionals throughout the field, share a responsibility in dealing with the various issues inherent in our sector such as limited resources, talent development and audience development. How can each of us take that responsibility and in our own way give voice to the multiplicity and diversity of dance, the quality and high level of professionalism in our art form, advocating for dance as an art form in the widest sense, instead of only for our own work or that of our own institution?
We hope that this text as a whole will stimulate critical reflection on existing modes of communication as well as operation in the dance field - within individual practices as well as through the dance field as a whole. It is by evaluating our own strategies and respecting, or even inviting in a different opinion, a different view, a different taste, a different aesthetic or a different communication strategy, that room for professional growth will be created. It is by communicating more effectively that we will be able to engage a larger audience and allow ourselves to become better ambassadors for an art form that requires and deserves ambassadorship: dance.